Table of Contents

Introduction:

Hi my dear viewers welcome to Oopirifive Blogging platform post (8). In this blog I explore about 4pc marketing strategy Tool. Which is major significant in every product based business ventures and I illustrate about their importance and advantages As well as I acronym what is 4pc in this post. Ok let’s Move into the topic.

The 4PC means (Product, price place and promotion) and C is specially stands for customer. Moreover this marketing framework is created by Jerome McCarthy in year1960s which become pillar foundation for every business.

As well as coming to the main topic I need to explain 4 key elements from this 4pc marketing framework with detailed information.

1.Product:

So initially discuss about product I need to speak out some general topic which is related to this product.

Guys In this world there is unlimited product based companies are established from several locations So in that companies there is less number of Organizations are creating product as per their customer needs and desires but remaining companies are not focusing on it. So what is the reason behind that and why only some ventures are giving importance about product creation?

Forwarding to small, medium and large-scale multinational companies they were majorly show interest on products creation while adding features to their products as per customer requirements and desires to grab the market attention from competitors because there is some reasons are listed and those are

Presence of huge budgets to spend in research and developments to creation of new products.
This companies have good marketing teams to collect the data about customer needs and desires
As well as they know how to create a dynamic product according to their customer base requirement to fill major portion in market.
Moreover these companies mainly focus like how they positioned in customers mind for long term periods.

Coming to remaining companies they are not fully focus on product creation because they do not have sufficient budgets to innovate new products to expand their ventures.

2.Price:

The price is the second major key element in 4pc marketing framework which after product creation because this price factor is challenging part for every manufacturing based companies

So coming to product every companies need to focus on key element of price settings on their products on basis of cost of preparation, profit margins, and competitors and according to this points they kept in mind and create a unique pricing system which they give profits and attract to their customers which including of discounts, coupon systems along that premium prices.

While the price will important key element for every organization because there is one major reason is there and that is

When the company put price which is reasonable to customer where afford to buy it and less price to compare to other competitetors so at that time the company ,makes good margins and grab the market easily incase if they put high prices which is not related to products then it will defiantly moving into losses. So final point to say that Price system is must and mandatory for every business venture to sustain in the market.

3.Place:

The place is a third key element in 4PC marketing tool which is major task for companies to sale their products through distribution channels network like online ecommerce platforms outlets and their suppliers like wholesalers, retailers and organizers.
Generally every company has some kind of places to sale their products by selection of targeting areas to get good sales and profits.

I think you may get question how the company’s do the research on several places for purpose of supplying products to different places.

Here we know that the companies have a number of teams in their venture to do research in market on several supply chain systems like

How to sale the products in ecommerce platforms.
How to setup company outlets and sale the products.
How to select the prompt wholesalers and retailers in the market and how select defaulters to ignore and

Hence these are some research questions conduct by team and filter overall data to submit for organization and finally they get some listed places to sale their products in market to increase sales orders from their customers.

Moreover the purpose of this research mission is that every product from company to reach their consumer where they are present.

Incase if the companies do not select the places where they want to sale it could be downfall to organization because there is no place to sale their no market and no orders to get .finally this leads to impact on decline in business performance.

4. Promotion:

Coming to the promotion it is fourth key element in 4PC marketing tool. This promotion is a Motherboard for every business ventures because without promotions there is no business will run in markets. Let’s know deep how it will impact on companies.

First initial point to say that promotion is a marketing word which explains and gets the awareness about company orientation, products and all other details to customers.

As well as the companies do the promotions like advertisements about their products to get awareness for their customers and moreover they use multiple marketing promotion strategies like

Digital marketing
Influencer marketing
Poster ads.
They follow up with public relations to increase purchase count.
Radio marketing
Television marketing

Hence this is some enlisted of marketing promotions where the companies try to get brand intention for their products.

4PC marketing

Advantages of 4PC marketing tool:

From this model we can adapt digital marketing concept to promote the company products through social media concepts like content marketing, Building websites and apps as well as there is better customer reaching performance while posting in digital platforms.
By using effective communication with customers the result will is they will trust and confidence on company and engage with you purchase of products.
When the company’s follow-up their customers while giving discounts, posting notification about products to them with consistent manner this could they can see getting of orders from their customers.
When the companies take feedback from customers and develop the innovative product automatically the customer get satisfied and purchase the products.
Finally by utilizing this tool the organizations make better decisions in matter of creating product, setting price .selecting places and making different type of promotions.

4PC marketing

Conclusion:

Dear comrades now coming to conclusion from this topic As we need to earned about how the 4PC marketing framework is used for business to reach customers and we look advantages about 4PC marketing tool.